NEP Principles And Functions Of Marketing B.Com 1st Semester Four Year Under Graduate Programme Latest Edition (Paperback, Dr. F. C. Sharma)

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Author

Dr. F. C. Sharma

Highlights

Author: Dr. F. C. Sharma
95 Pages
Language: English
Publisher: SBPD Publications

Description

1. Fundamentals of Marketing: Meaning Concepts Importance Functions Marketing and Selling 2. Modern Marketing Concept 3. Market Segmentation and Positioning 4. The Concept of Marketing Mix 5. New Product Development Process (Reasons for Failure of New Product Development).

Specifications

Book	NEP Principles And Functions Of Marketing B.Com 1st Semester Four Year Under Graduate Programme Latest Edition
Author	Dr. F. C. Sharma
Binding	Paperback
Publishing Date	2023
Publisher	SBPD Publications
Edition	1
Exam	Marketing
Number of Pages	95
Language	English
Subject	B.Com
Net Quantity	1

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