Neurohematonomics  (Paperback, Colonel (Dr) Jyotirmaya Satpathy)

21st century is a complex playfield in business decision perspectives. This is a world of choices, alternatives, options, utility and optimisation. Also, the world is threatened by the forces of VUCA (Vulnerability, Uncertainty, Complexity and Ambiguity). Being ‘central agents’ of all economic activities, ‘human beings’ present reasoned perspectives with an evolutionary perspective on behaviour. Some decisions are multifaceted and significant in spite of fresh ‘decision tasks’ leading to adopting determined outlines, design operational tools, specific procedures to meet multifaceted and multi - dimensional landscape. It aims to transport diversity of disciplinary backgrounds to probe into how business decisions are made. Attempt contributes to offer inter - disciplinary perceptions of brain and eye(s) activity at time of managerial decision making to include exploring anatomy of neuro - discourses to functions of ‘neuro - biologism’. Neuromanagement is a perfect platform to exhibit that neuroscience, on a parallel note with managerial sciences, can provide answer to issues in managerial decision dynamics. It is substantial to arrive at a conclusion that neuroscience and neuromanagement follow ‘Biological Plausibility’ (causal connection between presumed origin and outcome that is unswerving with prevailing biotic understanding). This book provides frame for appreciating theoretical neuromanagerial decision research, offers elucidation through dynamics of brain and eye(s) during business decisions and describes standard eye - movements based archetype for business decision.