The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands (English, Paperback, Batra Rajeev)

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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands  (English, Paperback, Batra Rajeev)

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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: McGraw-Hill Education - Europe
  • Genre: Business & Economics
  • ISBN: 9781259029226, 1259029220
Description

The New Emerging Market Multinationals outlines the disruptive “compete from below” strategies deployed by emerging-market multinationals (EMNCs) like HTC, Tata, Lenovo, TEMSA, LG, and Haier. It explains what incumbent multinationals need to know to compete and how other aspiring EMNCs can learn from the successes of these low-resource EMNCs.

The New Emerging Market Multinationals describes how EMNCs are deploying not just low cost/high volume manufacturing/service delivery capabilities, but are now also innovating and leveraging lower-cost R&D and brand-building and management skills.

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Specifications
Book Details
Imprint
  • McGraw-Hill Inc.,US
Table of Contents
  • Introduction and Overview
    1 Choosing Consumer Segments and ExpandingInternationally
    2 Strategic Competency Building
    3 International Expansion Through Acquisitions
    4 Brand-Building Strategies and Road Map
    5 Building Brand Awareness on Limited Budgets
    6 Building Perceptions of High Quality, Leadership,and Trust
    7 Global Brand Associations and Architecture
    8 Managing a Global or Regional Brand
    9 Key Takeaways

Dimensions
Width
  • 53 mm
Height
  • 596 mm
Length
  • 408 mm
Weight
  • 285 gr
Ratings & Reviews
4.7
3 Ratings &
1 Reviews
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4

Informative, knowledge builder and a must read for people wanting to know how emerging market MNCs can take their companies to TMNC level

I am a regular non-fiction reader.
This book is quite informative about the strategies used by emerging market MNCs to grow.
The best part is, there are constant and valid comparisons with the way Traditional MNCs operate and how E-MNCs can come up to compete.
The only lacking point was that there were not sufficient details on how T-MNCs are fighting back.
Overall, it is a fantastic read.
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Darshil Shah

18 Jan, 2013

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