The New Emerging Market Multinationals
Get notified when this item comes back in stock.

The New Emerging Market Multinationals (English, Paperback, Chattopadhyay Amitava)

Share

The New Emerging Market Multinationals  (English, Paperback, Chattopadhyay Amitava)

4.8
4 Ratings & 1 Reviews
₹595
Sold Out
This item is currently out of stock
Author
Read More
Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: McGraw-Hill Education - Europe
  • Genre: Non-Classifiable
  • ISBN: 9781259029226, 9781259029226
Description

The New Emerging Market Multinationals outlines the disruptive “compete from below” strategies deployed by emerging-market multinationals (EMNCs) like HTC, Tata, Lenovo, TEMSA, LG, and Haier. It explains what incumbent multinationals need to know to compete and how other aspiring EMNCs can learn from the successes of these low-resource EMNCs.

The New Emerging Market Multinationals describes how EMNCs are deploying not just low cost/high volume manufacturing/service delivery capabilities, but are now also innovating and leveraging lower-cost R&D and brand-building and management skills.

Read More
Specifications
Book Details
Imprint
  • McGraw-Hill Inc.,US
Dimensions
Width
  • 53 mm
Height
  • 596 mm
Length
  • 408 mm
Weight
  • 285 gr
Ratings & Reviews
4.8
4 Ratings &
1 Reviews
  • 5
  • 4
  • 3
  • 2
  • 1
  • 3
  • 1
  • 0
  • 0
  • 0
4

Informative, knowledge builder and a must read for people wanting to know how emerging market MNCs can take their companies to TMNC level

I am a regular non-fiction reader.
This book is quite informative about the strategies used by emerging market MNCs to grow.
The best part is, there are constant and valid comparisons with the way Traditional MNCs operate and how E-MNCs can come up to compete.
The only lacking point was that there were not sufficient details on how T-MNCs are fighting back.
Overall, it is a fantastic read.
READ MORE

Darshil Shah

Jan, 2013

0
0
Report Abuse
Have doubts regarding this product?
Safe and Secure Payments.Easy returns.100% Authentic products.
You might be interested in
Society and Culture Books
Min 30% Off
Shop Now
Biographies and Autobiographies
Min 30% Off
Shop Now
Computing and Information Technology Books
Min 20% Off
Shop Now
Other Lifestyle Books
Min 30% Off
Shop Now
Back to top