No B.S. Direct Marketing
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No B.S. Direct Marketing  (English, Paperback, Kennedy Dan S.)

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Author
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Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: Entrepreneur Press
  • Genre: Business & Economics
  • ISBN: 9781599185019, 9781599185019
  • Pages: 240
Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan -- from marketing master Kennedy -- delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants -- all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
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Specifications
Book Details
Imprint
  • Entrepreneur Press
Dimensions
Height
  • 229 mm
Length
  • 153 mm
Weight
  • 284 gr
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