No Rules Rules  (Paperback, Erin Meyer, Reed Hastings)

There has never been a business like Netflix before. It has sparked nothing less than a revolution in the entertainment sector, bringing in billions of dollars annually and grabbing the interest of hundreds of millions of people across more than 190 nations. Netflix, which began as an online DVD rental service in 1998, had to repeatedly reinvent itself in order to achieve these impressive heights. Without the counterintuitive and radical management ideas that cofounder Reed Hastings established from the early beginning, this type of extraordinary flexibility would not have been feasible.