Nudge: Improving Decisions About Health, Wealth, and Happiness

    Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback, Richard Thaler)

    Nudge: Improving Decisions About Health, Wealth, and Happiness  (Paperback, Richard Thaler)

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    • Binding: Paperback
    • Publisher: Penguin Publishing Group
    • ISBN: 9780143115267, 014311526X
    • Edition: 2009
    • 10 Days Replacement Policy
    • Cash on Delivery available

    For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions

    • A New York Times bestseller
    • An Economist Best Book of the Year
    • A Financial Times Best Book of the Year

    Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

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    • Publication Year
      • 2009
    • Table of Contents
      • Acknowledgments

        Part I: Humans and Econs

        1. Biases and Blunders
        2. Resisting Temptation
        3. Following the Herd
        4.When Do We Need a Nudge?
        5. Choice Architecture

        Part II: Money

        6. Save More Tomorrow
        7. Naive Investing
        8. Credit Markets
        9. Privatizing Social Security: Smorgasbord Style

        Part III: Health

        10. Prescription Drugs: Part D for Daunting
        11. How to Increase Organ Donations
        12. Saving the Planet

        Part IV: Freedom

        13. Improving School Choices
        14. Should Patients Be Forced to Buy Lottery Tickets?
        15. Privatizing Marriage

        Part V: Extensions and Objections

        16. A Dozen Nudges
        17. Objections
        18. The Real Third Way
        19. Bonus Chapter: Twenty More Nudges
        Postscript: November 2008

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