Nudge is an engaging, informative and delightful book that presents important lessons to improve decisions about health, wealth and happiness.
Summary of the Book
Nudge is a one of a kind book which will help the readers make better choices in life. Drawing on years of research in the fields of behavioral science and economics, Thaler and Sunstein offer a brand new outlook on preventing innumerable mistakes we make when it comes to investments and food choices. The book also discusses about the concept of 'choice architecture' and how it can successfully influence people to make good decisions. The authors show that by getting to know how people think, suitable choice environments can be created, which will automatically make it easier for people to choose what is best for themselves and the society. Packed with colorful examples, Nudge will make for an entertaining and enthralling read.
About the Authors
Cass R. Sunstein is an American legal scholar and was the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. He was a Professor of Law at Harvard Law School and was previously Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, Law School and Department of Political Science at the University of Chicago. He has authored several books including Valuing Life: Humanizing the Regulatory State, Simpler: The Future of Government, Law and Happiness and On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done, among others.
Richard H. Thaler is an American economist. He is also the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago. He is one of the best-known theorists in behavioral finance. He has authored several books including The Winner's Curse: Paradoxes and Anomalies of Economic Life, Advances in Behavioral Finance and Quasi Rational Economics, among others.
22 Apr, 2012
18 Jun, 2012
Best Book came across after long time
5 May, 2015
Good Book but bad print
21 Nov, 2013