Nudge  (English, Paperback, Richard Thaler)

    84 Ratings & 4 Reviews
    Special Price
    22% off
  • Special PriceGet extra 10% off (price inclusive of discount)
  • Bank OfferExtra 5% off* with Axis Bank Buzz Credit Card
  • Delivery
    Check pincode
      Usually delivered in5-6 days
      Enter pincode for exact delivery dates/charges
    View Details
    • Language: English
    • Binding: Paperback
    • Publisher: PENGUIN
    • Genre: Self-Help
    • ISBN: 9780141040011, 0141040017
    • Edition: 2011
    • 10 Days Replacement Policy
    • Cash on Delivery available

    Nudge is an engaging, informative and delightful book that presents important lessons to improve decisions about health, wealth and happiness.

    Summary of the Book

    Nudge is a one of a kind book which will help the readers make better choices in life. Drawing on years of research in the fields of behavioral science and economics, Thaler and Sunstein offer a brand new outlook on preventing innumerable mistakes we make when it comes to investments and food choices. The book also discusses about the concept of 'choice architecture' and how it can successfully influence people to make good decisions. The authors show that by getting to know how people think, suitable choice environments can be created, which will automatically make it easier for people to choose what is best for themselves and the society. Packed with colorful examples, Nudge will make for an entertaining and enthralling read.

    About the Authors

    Cass R. Sunstein is an American legal scholar and was the Administrator of the White House Office of Information and Regulatory Affairs in the Obama administration. He was a Professor of Law at Harvard Law School and was previously Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, Law School and Department of Political Science at the University of Chicago. He has authored several books including Valuing Life: Humanizing the Regulatory State, Simpler: The Future of Government, Law and Happiness and On Rumors: How Falsehoods Spread, Why We Believe Them, What Can Be Done, among others.

    Richard H. Thaler is an American economist. He is also the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago. He is one of the best-known theorists in behavioral finance. He has authored several books including The Winner's Curse: Paradoxes and Anomalies of Economic Life, Advances in Behavioral Finance and Quasi Rational Economics, among others.

    Read More
    Book Details
    • Imprint
      • Penguin
    • Publication Year
      • 2011
    • Width
      • 4.92 inch
    • Height
      • 7.67 inch
    • Length
      • 5.08 in
    • Weight
      • 227 g
    Ratings and Reviews
    84 Ratings &
    4 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1

    Good Book but bad print

    The book is pretty informative, but I do not like the paper quality and print of this book. The publisher could have made it slightly better and a memorable reading experience.

    Tarun Arora

    Certified Buyer

    21 Nov, 2013

    Report Abuse

    get nudged!

    The authors Thaler and Sunstein build on years of behavioral economics/psychology research and present their thesis on what they call as "choice architecture" and introduce their "libertarian paternalism" movement. Turns out that we humans thanks to various cognitive biases could be 'nudged' into doing what is best for us. The book gives numerous examples of how policy makers in the Government can employ nudges rather than decrees towards greater public good -- how to make people quit smokin...

    Suresh V

    Certified Buyer

    22 Apr, 2012

    Report Abuse

    Smart Book

    It's one of those books that you would not like to put down. It has drama, it has suspense and a wonderful climax. All of these are generally not found in a Non-fiction book such as Nudge. There are times when you want to believe what you are reading but there's something in you that stops you from believing the findings. The best part is that if, as a marketer you get a hang of this psychology of the consumers, you have a winner in your hands. If you need to learn new stuff and challenge you...

    Sandeep Bhasin

    Certified Buyer

    18 Jun, 2012

    Report Abuse

    Best Book came across after long time

    Simple Book , Easy to Understand .
    Lot's of things can be used in D2D life ..Thank you for wonderful and well written book.

    Bhupendra Sawant

    Certified Buyer

    5 May, 2015

    Report Abuse
    View all 4 reviews
    Questions and Answers
    Q:how many pages this book have? how was the language? is it easy to understand?
    A:the book contains 305 pages including notes and index. Language is simple,concise and easy to understand.
    AnonymousCertified Buyer
    Report Abuse
    Read other answers
    Didn't get the right answer you were looking for
    Safe and Secure Payments. Easy returns. 100% Authentic products.
    Back to top