It's one of those books that you would not like to put down. It has drama, it has suspense and a wonderful climax. All of these are generally not found in a Non-fiction book such as Nudge. There are times when you want to believe what you are reading but there's something in you that stops you from believing the findings. The best part is that if, as a marketer you get a hang of this psychology of the consumers, you have a winner in your hands. If you need to learn new stuff and challenge you...

The authors Thaler and Sunstein build on years of behavioral economics/psychology research and present their thesis on what they call as "choice architecture" and introduce their "libertarian paternalism" movement. Turns out that we humans thanks to various cognitive biases could be 'nudged' into doing what is best for us. The book gives numerous examples of how policy makers in the Government can employ nudges rather than decrees towards greater public good -- how to make people quit smokin...

The book is pretty informative, but I do not like the paper quality and print of this book. The publisher could have made it slightly better and a memorable reading experience.

Simple Book , Easy to Understand .
Lot's of things can be used in D2D life ..Thank you for wonderful and well written book.

A very good book to read

Awesome

Old and not good quality paper

Excellent book. Very easy to read and relatable to one's life.

Just amazing , excellent quality

Nudge is something worth to understand how we can be controlled y someone if we don't control our actions & thoughts