Objective Marketing Aptitude
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Objective Marketing Aptitude  (English, Paperback, unknown)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Arihant
    • Genre: Business & Economics
    • ISBN: 9789351761617, 9351761614
    • Pages: 140
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    Description

    Objective Marketing Aptitude is a comprehensive book for candidates preparing for various competitive examinations. The book comprises of chapters on introduction to marketing, marketing environment, consumer behavior, market segmentation, channels of distribution, branding, packaging, and labelling and consumer protection. In addition, the book consists of model papers for thorough revision and final practice. This book is essential for candidates appearing for Bank PO and Clerk examinations such as IBPS PO, SBI PO, LIC AAO, and Railway Recruitment Exams.

    About Arihant Experts

    Arihant Experts is a sub-concern of Arihant Publications which uses dedicated experts in the field to author books catering to various competitive examinations. It has brought out other books such as AFCAT Air Force Common Admission Test for Flying and Technical Branch, National Insurance Company Assistant Recruitment Exam 2013 with Model Paper and Reserve Bank of India - Officer Grade 'B': Direct Recruitment Exam.

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    Specifications
    Imprint
    • Arihant Publishers
    Publication Year
    • June
    Book Type
    • Entrance Exam Book
    Exam
    • Banking
    Table of Contents
    • 1. Introduction to Marketing                                  
      2. Marketing Environment                                     
      3. Marketing Mix                                              
      4. Consumer Behaviour                                         
      5. Market Segmentation                                             
      6. Marketing Management and Planning                                                 
      7. Product Life Cycle (PLC)                                                                      
      8. Channels of Distribution                                                                      
      9. Pricing                                                                                                 
      10. Advertising                                                                                              
      11. Personal Selling                                                                                   
      12. Sales Promotion                                                                                     
      13. Branding, Packaging and Labelling                                                         
      14. Marketing Research                                                                         
      15. Consumer Protection                                                                        
      16. Modern Marketing System                                        

      Abbreviations                                                                                          
      Glossary                                                                                                    
      Practice Sets (1 - 10)

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    Frequently Bought Together
    Objective Marketing Aptitude
    4
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    ₹57
    105
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    Banking Awareness
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    Ratings & Reviews
    4
    500 Ratings &
    30 Reviews
    • 5
       230
    • 4
       118
    • 3
       84
    • 2
       37
    • 1
       31
    5

    very useful

    Its very useful book for the bank aspirants. It covered all the related topics in descriptive format
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    Flipkart Customer

    Certified Buyer, Rudrapur

    14 Aug, 2014

    3
    0
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    3

    good

    good book but not exhaustive as the level of question asked in recent exam has been raised to much higher than just basics
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    hemant sharma

    Certified Buyer, Vadodara

    24 Jul, 2014

    2
    0
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    1

    Don't be a fool!!

    Being a commerce student I feel offended by buying this book.This is 7 th edition but has no question of 2013 po exams.Moreover It is flooded with last 5 year sbi clerk and sbi po(not sbi '13 and '14) question which you can solve using common sense. This is very thin book and not worth rs100.I would never like to buy it even for rs.50.
    ONLY PRACTICE SETS SETS ARE USEFUL BUT THAT CAN BE EASILY AVAILABLE ON NET.
    JUST DON'T BUY THIS BOOK.FOOLING IN NAME OF LATEST EDITION.
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    AKSHAY kumar

    Certified Buyer, New Delhi

    19 Jul, 2014

    7
    7
    Report Abuse
    4

    Good choice

    OK
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    PRASHANTA NAIK

    Certified Buyer, Bhushan Steel Plant Meramandali Township

    6 Jul, 2018

    1
    0
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    3

    Maybe this book is beneficial for you.

    Price is very low and,It's a good book to grasp the important marketing terms and other basics in small time.Many previous years questions are also solved from various bank exam.Ideal for SBI Clerk exam.But the problem is that it's volume and everything is not described properly.
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    Subhasish Mondal

    Certified Buyer, Howrah

    15 May, 2015

    1
    0
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    5

    Super!

    it's good.
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    Flipkart Customer

    Certified Buyer, Ghaziabad

    24 Feb, 2019

    0
    0
    Report Abuse
    3

    Good

    Just basics.
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    Karna Kitab Kumar

    Certified Buyer, Maldah District

    18 Jan, 2019

    0
    0
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    5

    Simply awesome

    good to learn basics of marketing.
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    Bhavya Muthu

    Certified Buyer, Virudhunagar District

    14 Dec, 2018

    0
    0
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    4

    Value-for-money

    good book
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    Suman Saha

    Certified Buyer, Bongaon

    5 Nov, 2018

    0
    0
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    4

    Nice product

    good one in the path
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    Prashant Upadhyay

    Certified Buyer, Chapra

    29 Oct, 2018

    0
    0
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