Ogilvy On Advertising: I Hate Rules

    Ogilvy On Advertising: I Hate Rules  (Paperback, David Ogilvy)

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    32 Ratings & 7 Reviews
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    Highlights
    • Binding: Paperback
    • Publisher: Prion Books
    • ISBN: 9781853756153, 1853756156
    • Edition: 2007
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  • Description

    Ogilvy on Advertising is a classic reference on the business of advertising by David Ogilvy.

    Summary of the Book

    This book is a complete commentary on advertising from the man who knew it best. Here, Ogilvy explains the four basic principles of advertising: creative brilliance, research, actual results for clients and professional discipline. He writes about how to sell a product through advertising and how to go about getting a job in this field. He writes at length about the field, explaining how an agency works and how clients approach them for ads. He writes emotionally, asking that the industry be revolutionized to build better ads that serve the customers’ needs instead of feeding them drivel. The book also provides several examples of exemplary advertising in the past and shows how to use such principles in everyday designs. Ogilvy also predicts the changes which will affect the industry in the years to come, warning those in the profession about them and explaining that to make the changes, they will need to adapt quickly.

    About David Ogilvy

    David Mackenzie Ogilvy was an English advertising executive, widely regarded as “The Father of Advertising”. He started his advertising agency, Ogilvy, Benson, & Mather, in New York, beginning with a mere $6000 in his account at the start. Ogilvy & Mather went on to become one of the most famous advertising firms in the world.

    Ogilvy’s other notable book on advertising is Confessions of an Advertising Man.

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    Specifications
    Book Details
    • Publication Year
      • 2007
    Contributors
    • Author
      • David Ogilvy
    Dimensions
    • Width
      • 7.36 inch
    • Height
      • 9.72 inch
    • Depth
      • 13 inch
    • Weight
      • 621 g
    Frequently Bought Together
    Ogilvy On Advertising: I Hate Rules
    Ogilvy On Advertising: I Hate Rules
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    Hegarty on Advertising
    Hegarty on Advertising
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    Total
    5,339
    Ratings and Reviews
    4.7
    32 Ratings &
    7 Reviews
    • 5
       25
    • 4
       5
    • 3
       2
    • 2
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    • 1
       0
    5

    Ogilvy on Advertising

    Awesome book on advertising. Very usefull for people persuing their career in advertising or who are already in it.. Flipkart is giving it for a good discounted rate comparing to crossword or other book store or online store. You receive delivery on time if no holiday comes in between. Thank you flipkart. . And thanks to Mr. Avinash of flipkart customer care to help me buy the book !
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    Purav Mehta

    Certified Buyer

    18 Oct, 2011

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    5

    Great product

    Book was in perfect shape. And of course, no comments about the content. It's like the bible of advertising.
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    Aradhya Goel

    Certified Buyer

    18 Dec, 2016

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    5

    must have

    A must have to read and re-read for all the mktg and advertising related professionals.
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    Ashvini Khandekar

    Certified Buyer

    24 May, 2016

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    5

    Dare to do what the book talks

    Incredible book. Words of wisdom and some very elementary but relevant people management advice. Unlike over glorified autobios, this book contains candid advice on what to do or not to do. For an engineer, with an outside interest in the area, this was an eye opener and a realisation on how far this industry has come from what is described from one of the leading men in the advertising world
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    Rachit Jaiwant

    Certified Buyer

    21 Nov, 2015

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    5

    Entertaining and Enlightening!

    1. Very informative, thorough and effective
    2. Entertaining and non-academic style of writing
    3. Recommended for everyone (even for those not into advertising, leave alone hardcore advertising)
    4. Makes sense to a lay person too!
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    Rajan Arora

    Certified Buyer

    18 Apr, 2014

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    5

    Worth Reading!

    Ogilvy on advertising is a awesome book. Those who are willing to make their carrier in advertising should definitely read this one. As said by the father of advertising only, the best ad is simple, creative, new and to the point, this book is exactly the same. Facts and figures of advertising world, attractive illustrations, fun, simple, to the point, crisp, fresh and with lots of knowledge......worth reading and for me following is the best quote in the book...........

    WHEN A CLIENT MOANS ...
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    Seema Gusain

    Certified Buyer

    6 Apr, 2013

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    5

    Worth a million bucks

    The wizard of advertising and his take on it enlightens you with the varsities of advertising as a profession and as an industry. Its truly a bible for copy writers, copy editors, ad concept designers and also for people who do not know the value of advertising. It gives enough insights on what exactly you need to achieve and what needs to be done to do that. It brings back the inquisitiveness and curiosity in you as a reader.
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    Vish Patil

    Certified Buyer

    11 Mar, 2013

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