Well....to start with....about the wordings....it's not a strict or rich word book.....but written in more of humor, realistic, branded and cool way...no need to mention....the vast information through minimal language.

Now....about how it's helpful!!....if you are into advertising and wondering....why your so so creative ad (though an ad's goal is least to be creative and more to be informative) is not working.....or 'I love advertising.....but point blank about what to do....and how to sta...

David Ogilvy masterpiece should be made a compulsory reading for any person in advertising. He has penned down all the learnings from his experience.He has covered from advertising greats to client-agency relationship to fundamental of a good layout to tenets of producing an effective TV commercial. Reader ends up becoming wiser.

Incredible book. Words of wisdom and some very elementary but relevant people management advice. Unlike over glorified autobios, this book contains candid advice on what to do or not to do. For an engineer, with an outside interest in the area, this was an eye opener and a realisation on how far this industry has come from what is described from one of the leading men in the advertising world

this book is a great read for those interested in making it big in the advertisement industry. but doesnt guarantee anything.
WARNING: CONTAINS NUDITY (Not like you guys care)

Ogilvy on advertising is a awesome book. Those who are willing to make their carrier in advertising should definitely read this one. As said by the father of advertising only, the best ad is simple, creative, new and to the point, this book is exactly the same. Facts and figures of advertising world, attractive illustrations, fun, simple, to the point, crisp, fresh and with lots of knowledge......worth reading and for me following is the best quote in the book...........

WHEN A CLIENT MOANS ...

Awesome book on advertising. Very usefull for people persuing their career in advertising or who are already in it.. Flipkart is giving it for a good discounted rate comparing to crossword or other book store or online store. You receive delivery on time if no holiday comes in between. Thank you flipkart. . And thanks to Mr. Avinash of flipkart customer care to help me buy the book !

Respected Delivery person was punctual and reached me accordingly. Thank you.

Book was in perfect shape. And of course, no comments about the content. It's like the bible of advertising.

A must have to read and re-read for all the mktg and advertising related professionals.

I have purchased this book because to get some knowledge about internet marketing and search engine optimizations but after reading some chapter found this book is based on Ogilvy story on Advertising.