One friday is a kidswear brand, born out of love for the whimsical wonder-world of children. It is a place that narrates stories of surreal ventures & travels, here reality seems like a time that is far far away. Our garments are made with a gazillion gallons of imagination, a sprinkle of magic dust and a potful of love. Mesmerised with dreams & fantastical journeys, we often get lost in our magical land where anything is possible.