Operations Management: Contemporary Concepts and Cases - Contemporary Concepts and Cases  (English, Paperback, Schroeder Roger)

Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The cases offer variety in length and rigor; and several are from Harvard and Darden. This mix makes the book appropriate for both undergraduates and MBA students.

Salient Features

• Two new coauthors, Susan Meyer Goldstein and M. Johnny Rungtusanatham have been added.
• More emphasis on supply chain management has been added throughout the text. The text now features operations management with a supply chain perspective. Specific coverage is included in chapters 1, 2, 3, 7, 8, 10, 15 and 16 and in four cases.
• Global operations receives more emphasis. Chapter 2 has a section on global strategy, chapter 3 on global product development, chapter 5 on globalization of services, chapter 10 global sourcing and logistics functions, and in four cases.
• The chapter on process flow analysis has been revised to focus on the principles of process flowcharting and a systematic approach to process flow analysis.
• Environmental sections have been added to some chapters.
• You Decide question boxes have been added to deal with controversial issues in the various chapters. They require additional student reflection and do not have ready answers.
• Bolded terms have been included to the key points section at the end of the chapters.
• Three new cases have been added: Pharmacy Service Improvement at CVS, Crocs: Revolutionizing an Industry's Supply chain Model for Competitive Advantage, and Unifine Richardson (purchasing case).
• A unified decision framework organizes the material by grouping decisions into four categories: process, quality, capacity, and inventory. This framework makes it easy for students to understand the decision role of operations in relation to functions such as marketing and finance.
• The book provides 21 case studies intended to strengthen problem formulation skills and illustrate the concepts presented in the text.
• This compact text covers all the essentials about operations, leaving out only superfluous topics. Material is condensed to the basics.
• Operation Leader Boxes illustrate the latest practices used by leading firms.
• Student Internet Exercises allow for learning about concepts that have been discussed in the text.
• Cross functional emphasis is noted by a specific logo.
• Excel spreadsheets are keyed to specific problems at the end of chapters.