The PDMA ToolBook 3 for New Product Development

The PDMA ToolBook 3 for New Product Development  (English, Hardcover, unknown)

Price: Not Available
Currently Unavailable
Author
Read More
Highlights
  • Language: English
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Genre: Business & Economics
  • ISBN: 9780470089231, 0470089237
  • Pages: 544
Description
The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.
Read More
Specifications
Book Details
Imprint
  • John Wiley & Sons Inc
Contributors
Author Info

  • Abbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.

    Stephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.

Series & Set Details
Series Name
  • Product Development and Management Toolbooks
Dimensions
Width
  • 33 mm
Height
  • 241 mm
Length
  • 165 mm
Depth
  • 39.5
Weight
  • 885 gr
Be the first to ask about this product
Safe and Secure Payments.Easy returns.100% Authentic products.
You might be interested in
Body, Mind And Spirit Books
Min. 50% Off
Shop Now
Psychology Books
Min. 50% Off
Shop Now
Popular Psychology Books
Min. 50% Off
Shop Now
Other Lifestyle Books
Min. 50% Off
Shop Now
Back to top