The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management.
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Specifications
Book Details
Imprint
John Wiley & Sons Inc
Contributors
Author Info
Abbie Griffin is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
Stephen M. Somermeyer is a Relationship Manager at YourEncore in Indianapolis, Indiana.
Series & Set Details
Series Name
Product Development and Management Toolbooks
Dimensions
Width
33 mm
Height
241 mm
Length
165 mm
Depth
39.5
Weight
885 gr
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