Pearlie Bright Activated Charcoal toothpaste are very effective for TEETH WHITENING and removes tough stains of Tobacco, Gutkha, Pan Masala, Cigarettes, Tea, Coffee and prevents dental plaque Tobacco, Gutkha, Pan Masala, Cigarettes, Tea, Coffee and prevents dental plaque from your teeth. It gives Naturally white and Bright teeth without use of harsh chemicals like peroxides. Besides teeth whitening naturally, it is also excellent toothpaste for Cavity Prevention. Pearlie Bright Activated Charcoal Toothpaste is very different from other Toothpaste in the market as it is DOES NOT contain SUGAR/SACCHARIN and can be used by consumers with Diabetes history. It is very SAFE to KIDS, ADULTS and OLD people. It is EFFECTIVE to prevent Tooth Decay, Cavity and Carries. What Makes Pearlie Bright Activated Charcoal Toothpaste DIFFERENT and EXTRA GENTLE from other Toothpastes? Pearlie Bright Activated Charcoal Toothpaste DOES NOT contain below chemicals/Ingredients. (Please search on internet to understand side effects of below chemicals/Ingredients which are not present in Pearlie Bright Toothpaste) Sodium Lauryl Sulfate (SLS), Sodium Hydroxide, Triclosan, Parabens, Peroxides, Titanium Dioxide, Alcohol, Sugar, Saccharin, Artificial Colors, Polyethylene Glycol (PEG), Polypropylene Glycol (PPG)