Plum Cheek-A-Boo Matte Blush | Highly Pigmented | Matte Finish | Effortless Blending  (124 - Berry To Slay)

Plum is a beauty brand that contributes to sustainability and social responsibility. Plum is PETA-certified and their vegan, cruelty-free products are free of toxic chemicals. They use eco-friendly packaging and encourage recycling through Empties4Good. As a member of One Percent for the Planet, Plum supports environmental causes and advocates for diversity, donating profits to charities like Save the Children and Tommy's.