In What the Plus!, Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social searches, post and share comments and photos, respond to comments, and gain followers.
A Huge and Growing Market: Google+ has more than 200 million users and, according to marketing services firm Experian Hitwise, the its number of visits was up 27% between February and March 2012; conversely, Facebook was down 1.3 billion visits between July of 2011 and March of 2012a 15% drop Kawasaki is one of the top social-media personalities with 2.5 million Google+ followers, 1 million Twitter followers, and 250,000 Facebook subscribers. His previous book, Enchanment, was a New York Times bestseller.
Kawasaki has a busy speaking schedule to a diverse collection of organizations, including Nike, Audi, Wal-Mart, Sprint, Hewlett Packard, IBM, Saturn, Stanford University, Haddasah, TIE, Calgary Flames, The Body Shop, MIT, Forbes, and Aved.
About the Auhor
Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.