Powder Room: The Untold Story of Indian Fashion
    Powder Room: The Untold Story of Indian Fashion (English, Hardcover, Shefalee Vasudev)

    Powder Room: The Untold Story of Indian Fashion  (English, Hardcover, Shefalee Vasudev)

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    • Language: English
    • Binding: Hardcover
    • Publisher: Ebury Press
    • ISBN: 9788184001617, 8184001614
    • Edition: 2012
    • Pages: 352
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    Riveting, behind the scenes account of the Indian fashion world

    Ever been intrigued by the Indian Fashion Industry its stereotypes of drugged models, gay designers, and fascinating but un affordable clothes?

    Join Shefalee Vasudev, former editor of Marie Claire and an acclaimed fashion journalist, on a deepsea dive into the gagging depths of Indian fashion. In Powder Room, she offers an insiders view of people who make the industry what it is from a lower middle class girl who sells global luxury for a living to a designer who fights the inner demons of child sexual abuse yet manages to survive and thrive in the business of fashion, or a Ludhiana housewife on a perpetual fashion high.

    Besides candid interviews of known names in Indian fashion, Shefalee provides a commentary on new social behaviour, urban culture, generational differences, and the compulsions behind conspicuous consumption in a country splitting at the seams with inequalities of opportunity and wealth. From Nagaland to Patan, Mumbai, Delhi, and Punjab, Powder Room mirrors how and why India does fashion.

    About the Author
    Shefalee Vasudev has been a journalist for the past fifteen years, writing on popular culture, social trends, and fashion. She was the first editor of Marie Claire in India and currently works with The Indian Express as Associate Editor. Powder Room: the Untold Story of Indian Fashion is her debut book.
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    Book Details
    • Publication Year
      • 2012
    • Author
      • Shefalee Vasudev
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    Powder Room: The Untold Story of Indian Fashion
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    By Certified Buyers 

    Excellent book

    One of few Indian books, with such great indepth research by the author. Extremely incisive, entertaining and lucid. It is excellent for anyone looking for a good read. Also, its less of a book about fashion but more a sociological account of the how the industry has developed and the kind of people who make up the multi faceted India fashion industry, which kind of makes it even more appealing to me.


    Certified Buyer

    12 Oct, 2012

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    Good read.

    Entertaining and very well written. Those with even scant interest in the fashion industry should enjoy it, if you like non-fiction. The author is not judgmental, partial or enamoured of all the glitz and glamour and that is what makes it all so interesting.

    P N

    Certified Buyer

    1 Oct, 2012

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    Interesting for fashionistas and regular people too

    I'm not really into fashion but this was a behind the scenes documentary style book and those are always interesting to read. The author knows a lot of famous people but she's not sucked in by the razzmatazz of the fashion world. I would recommend this book for its chapter on Ludhiana housewives alone. Very entertaining.

    Aabha Sharma

    Certified Buyer

    3 Sep, 2012

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    good one


    viky bura

    Certified Buyer

    27 Nov, 2014

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