PREDICTABLY IRRATIONAL
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PREDICTABLY IRRATIONAL (English, Paperback, Dan Ariely)

PREDICTABLY IRRATIONAL  (English, Paperback, Dan Ariely)

4.5
314 Ratings & 32 Reviews
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Author
Highlights
  • Language: English
  • Binding: Paperback
  • Publisher: HarperCollins Publisher
  • Genre: Academic and Professional
  • ISBN: 9780007368549, 0007368542
  • Edition: 1, 2010
Description

Predictably Irrational: The Hidden Forces That Shape Our Decisions, written by Dan Ariely, talks about how some patterns mess with the mind and force people into making irrational decisions, while assuming them to be completely rational.

Summary Of The Book

Smart people are often seen taking unconventional ways and making irrational decisions. Predictably Irrational: The Hidden Forces That Shape Our Decisions takes readers on an intriguing ride which shows why we all make illogical decisions. The core of the subject is reached by explaining the strange behavior of people, whereas the reason for the same lies right in people’s minds.

The author in Predictably Irrational: The Hidden Forces That Shape Our Decisions, talks about how people assume that they are making intelligent decisions based on a rational thought process. Discussions on different modes of thinking are introduced in this book, against the traditional theory of rational choice. It explains how emotions, expectations and various other invisible factors play a big role in forcing us to overpay, procrastinate and underestimate.

The book provides a vivid description about the pattern people follow in repeating the same mistakes over and over systematically. Lots of scientific experiments are given, along with the findings from research, that support this school of thought.

Predictably Irrational consists of 15 chapters such as The Truth About Relativity, The Cost of Social Norms, The Power of Price, Keeping Doors Open, The Problem of Procrastination and Self-Control and The Fallacy of Supply and Demand. They aim at changing the way people interact with the world with respect to day-to-day actions.

Written by Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions was published in 2008. This book aims at making people observe their behavior and learn to avoid the mistakes gradually. The author makes use of anecdotes that are amusing in many situations. Everyday experiences are taken into consideration while explaining concepts, and these help readers relate to their routine and recognize the patterns.

About Dan Ariely

Dan Ariely is an Israeli American author of bestselling novels and is a professor who teaches psychology and behavioral economics.

Dan Ariely has written other books such as The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home and The Honest Truth about Dishonesty: How We Lie to Everyone - Especially Ourselves.

Dan Ariely was born on April 29th, 1967, in New York City. He completed his Ph.D. in 1996 from the University of North Carolina in Cognitive Psychology. Furthermore, he received his second doctorate in 1998 from Duke University in Business Administration. He’s currently teaching at Duke University and founded The Center for Advanced Hindsight. He also co-founded BEworks. He has also published many articles in his field of study. He got married to Sumi, with whom he has two children.

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Specifications
  • Publication Year
    • 2010
Ratings and Reviews
4.5
314 Ratings &
32 Reviews
  • 5
     192
  • 4
     87
  • 3
     27
  • 2
     4
  • 1
     4
5

An obviously non-obvious observation book

The book exposes us to fallacies and pitfalls of human tendencies. As they say, knowing a problem is equal to half solution. Must read for all age group.
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Pramod Menon

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3 Sep, 2011

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4

Every marketer should buy this book..

If you are into sales and marketing.. and wish to know why a person buys a particular stuff, then just grab this book.. It will make you a lot wiser!

If it comes to selling a product, then its always desirable to know which pricing model will be the best. But market research is not always accurate in helping us to make this decision.. It is always the irrational nature of the buyer which confuses the product creators and marketers. Although no one can ever predict precisely why a Product A i...
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Mohul Ghosh

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6 Dec, 2012

3
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4

A different perspective on daily occurings

If someone told a perfectly sane person that he or she was irrational and predictably so, more often than not, she/he would get weird looks. This book is exactly about that! The author proves through his experiments, some of them unconventional and some very mundane, that in each human being lies an irrational undercurrent which is shaped by experiences and stereotypes. Irrational behavior is more common than assumed to be. Reading this book would perhaps make us wary of possible irrational b...
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Divya Francis

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22 Sep, 2011

6
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1

No revision or Expansion

I had read the previous edition of this book and liked it a lot. I bought the second edition as it is said to be illustrated and updated but to my utter disappointment this is word-to-word same as that of the previous edition.
Time and money wasted.

(Though I noticed on last paragraph of page-202 a single word 'between' is inserted rest I found to be all same.)
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Rishu Anand

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9 Jul, 2014

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5

Worth every penny

This is truly a worth read for anyone who is interested in human behavior. Prof Dan Ariely has mentioned some experiments that will undoubtedly amaze you in all corners. In my opinion, you should read this.
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Flipkart Customer

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30 Jul, 2014

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4

learn through experiments

Clearly cites how people in their everyday life can be irrational and the most unbelievable thing is that we don't understand that people can be at times irrational and can take decisions out of blue without any reason but due to their emotions they are carried away and thus make irrational decisions. Best thing is that author dan arialy presents the logic of irrationality with fantastic and easy examples to understand such complex phenomenon called irrationality. excellent and remarkable boo...
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Shakti Rathore

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3 Jan, 2012

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5

Worth every penny

If you want to explore 'why do humans behave the way they do', this is a must read for you! Dan Ariely has always been a favourite amongst all behaviorist because of the depth and 'rationality' in his work.
This book unveils so many trends, myths and the rational behind our decisions. We may think our decisions are coming from the logical mind, but it is intriguing to know about how you and your environment 'irrationally' deceive your mind to do what they have primed you for. There are insta...
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Riya Rashmi

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14 May, 2018

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5

Brilliant

It was a birthday gift she loved it
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Ranjini Prabhu

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16 Mar, 2018

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5

Just wow!

Worth buying for a budding economist .
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sunita lohani

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23 Dec, 2017

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5

Worth every penny

Very good author and very good book.indians must read it
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Amit Gupta

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20 Nov, 2017

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