Predictably Irrational
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4.5
743 Ratings & 53 Reviews
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Predictably Irrational Reviews
4.5
743 Ratings &
53 Reviews
  • 5
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4

Every marketer should buy this book..

If you are into sales and marketing.. and wish to know why a person buys a particular stuff, then just grab this book.. It will make you a lot wiser!

If it comes to selling a product, then its always desirable to know which pricing model will be the best. But market research is not always accurate in helping us to make this decision.. It is always the irrational nature of the buyer which confuses the product creators and marketers. Although no one can ever predict precisely why a Product A i...
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Mohul Ghosh

Certified Buyer

Dec, 2012

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5

Brilliant

Really a awesome book, nicely written, psychological facts are excellently explained, it will provide you insights of how we compare and evaluate the things, overall wonderful work by author. Must read book !
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Manjappa Ugalata

Certified Buyer, Bengaluru

Jun, 2019

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4

Strongly Recommended !

Indian edition.
Fonts are legible.
Slightly yellowish (possibly recycled) paper.
Very handy & good-looking paperback ed.
The salient theories of the emerging field of Behavioural Economics (BE) have been put forth in crisp, lucid yet comprehensive manner with innumerable real-life instances / illustrations / experiments. Essentially for the interested layman. Quite thought-provoking at the same time as , at the end of a chapter, the reader finds a compelling urge to reconsider self-actions in...
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krishanu mallick

Certified Buyer, Kolkata

Apr, 2019

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5

Worth every penny

If you want to explore 'why do humans behave the way they do', this is a must read for you! Dan Ariely has always been a favourite amongst all behaviorist because of the depth and 'rationality' in his work.
This book unveils so many trends, myths and the rational behind our decisions. We may think our decisions are coming from the logical mind, but it is intriguing to know about how you and your environment 'irrationally' deceive your mind to do what they have primed you for. There are insta...
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Riya Rashmi

Certified Buyer, Bengaluru

May, 2018

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5

Splendid Book

As the title suggests, the book explores the irrationality in our everyday behaviour with astounding clarity and properly researched inferences. Recommended for readers with a flair and interest for books pertaining to human psychology and exploring the patterns of our day-to-day actions and thought-process.

As per Flipkart service,it was business as usual. Satisfying in its unassuming way.
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smruti lenka

Certified Buyer, Mumbai

Mar, 2014

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5

A light-hearted banter on our decision making process

This book is an excellent book to start with if one wants to understand and go a little deeper into behavioral economics. It can be considered as a dissertation as it's dotted with factual information and experiments and yet it turns out to be an interesting read. One would not like to put this book down as it goes on discussing experiments after experiments and proving that, when we think of ourselves to be making smart decision, we are in actuality fooling ourselves.
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Mohit S

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Dec, 2013

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5

Remarkable

Another fabulous book by Dan Ariely... Makes us think on the 'rational' and 'Irrational' versions of the decisions we take.... Also makes one ponder over the ways in which we humans behave.... I personally prefer not to read this NewYork Times Best seller in pdf form... I ordered it through Flipkart and thoroughly enjoyed reading it....
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Naveen Kumar

Certified Buyer, Bangalore

Oct, 2013

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5

Read it to Change the way you think about thinking

There are very few works that can stake a claim to be able to change the very way that you look at things. This book is one of them. Written by one of the leading economists of the world, and still maintaining the lucidity and succinctness of popular books, this one's a must read.

5 stars, because I can not give more!
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Vaibhav Garg

Certified Buyer

Sep, 2013

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4

Delight to Read

I absolutely loved reading right thru till the end. The series of experiments carried out by Dan Ariely and his colleagues are really commendable. All the hard work that has gone in is visible as you turn the pages.

Some experiments actually surprise you which makes you think how a human brain thinks and works. Loved reading this one.
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Denzil Dmello

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Mar, 2012

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5

An obviously non-obvious observation book

The book exposes us to fallacies and pitfalls of human tendencies. As they say, knowing a problem is equal to half solution. Must read for all age group.
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Pramod Menon

Certified Buyer

Sep, 2011

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