If someone told a perfectly sane person that he or she was irrational and predictably so, more often than not, she/he would get weird looks. This book is exactly about that! The author proves through his experiments, some of them unconventional and some very mundane, that in each human being lies an irrational undercurrent which is shaped by experiences and stereotypes. Irrational behavior is more common than assumed to be. Reading this book would perhaps make us wary of possible irrational b...

This is truly a worth read for anyone who is interested in human behavior. Prof Dan Ariely has mentioned some experiments that will undoubtedly amaze you in all corners. In my opinion, you should read this.

This book is a repository of human behavioral experiments. I liked the first few pages but then it got monotonous. The last fifty-something pages still lie virgin. The book lacks incredibility.

You can read it for a change, it is value for money. You can just flip to any page and start reading. It can be one of those books which you finish in a year.

Clearly cites how people in their everyday life can be irrational and the most unbelievable thing is that we don't understand that people can be at times irrational and can take decisions out of blue without any reason but due to their emotions they are carried away and thus make irrational decisions. Best thing is that author dan arialy presents the logic of irrationality with fantastic and easy examples to understand such complex phenomenon called irrationality. excellent and remarkable boo...

I had read the previous edition of this book and liked it a lot. I bought the second edition as it is said to be illustrated and updated but to my utter disappointment this is word-to-word same as that of the previous edition.
Time and money wasted.

(Though I noticed on last paragraph of page-202 a single word 'between' is inserted rest I found to be all same.)

Great product quality!

This book is one of the best if you want to read about human misjudgement. I can guarantee after reading this book you'll never be the same consumer you were before.
Page quality is good.
I bought at 246.

Must read it!!

Product with dust on book

book is good if you wanna read bout business