Product and Brand Management (Paperback, Arijit Goswami, Dr. Bhavna Prajapati)

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Authors

Arijit Goswami Dr. Bhavna Prajapati

Highlights

Binding: Paperback
Publisher: Walnut Publication
ISBN: 9788196314101, 8196314108
Edition: 2023
Pages: 273

Description

"Product and Brand Management" is a book born from the authors' learning and teaching experiences. It provides a straightforward approach and covers essential aspects of product and brand management. From product levels to the significance of brands, the book offers updated insights and emphasizes their relevance. With real-world examples and practical tools, it is a valuable resource for students and professionals seeking to excel in this dynamic field.

Specifications

Book Details

Publication Year

2023

Contributors

Author Info

Arijit Goswami is a seasoned professional with a unique blend of industry experience, academic expertise, and a deep passion for training. With 8 years of industry experience and 8 years in academia, he brings a wealth of knowledge and skills to his work. Holding a Master's degree in Management with specializations in Marketing and HR, Arijit joined the esteemed ITM University Raipur, where he taught courses on Marketing Management, Selling Skills, Consumer Behaviour, and Organizational Behaviour. He has authored a book on Organizational Behaviour and published two patents. In addition to his teaching responsibilities, Arijit actively pursued his passion for training by conducting workshops and seminars for professionals across diverse industries. His training programs cover an array of topics including Leadership, Innovation, Self-Branding, and Effective Public Speaking. With his distinctive combination of industry experience, academic expertise, and a fervor for training, Arijit has become a sought-after professional in his field.

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