Product Design and Development  (English, Paperback, Ulrich Karl)

In today’s aggressive market, the fundamental to a successful organization is its product design. An organization is successful when it meets the expectation of the buyers regarding their product. This dictates if the first time buyers will have what they are looking for in the product and if they will go back to the company to buy another product. It is basically the "make or break" of the business.
The authors of this book, Karl T Ulrich, Steven D Eppinger and Anita Goyal have taken a pain...

The book is very informative & provide the basic knowledge of product design with very simple way with live examples. The book is helpful not only for students, but also to beginners of in industry. The product development process are captured in step by step as in product development industry. The book also contains very important information of Modular concepts in product development.
I must also thanks to flipkart for its efficient working. I received the book within two days.

The editing of the book is worst, there is abnormal change over in the sentence(i.e, lacks continuity in the the matter the author want to discuss,he is always in hurry and rushes to finish the topic he started ).There is no perfect examples stated in support of statements the author made, especially while explaining about characteristics, scope of the topic,challenges,etc.
I came to know this is a Paperback copy, may be in the Hard-copy we may find the elaborated explanation with...