Product Planning Essentials

Product Planning Essentials (English, Paperback, Kahn Kenneth B.)

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Product Planning Essentials  (English, Paperback, Kahn Kenneth B.)

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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: SAGE Publications Inc
    • Genre: Business & Economics
    • ISBN: 9780761919995, 0761919996
    • Pages: 264
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  • Description
    Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
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    Specifications
    Book Details
    Imprint
    • SAGE Publications Inc
    Dimensions
    Height
    • 228 mm
    Length
    • 152 mm
    Weight
    • 370 gr
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