Tatalog - Eight Modern Stories from a Timeless Institution (English, Paperback, Bhat Harish)
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Tatalog - Eight Modern Stories from a Timeless Institution (English, Paperback, Bhat Harish)
4.4
77 Ratings & 6 Reviews
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Highlights
- Language: English
- Binding: Paperback
- Publisher: Penguin Random House India
- Genre: Business & Economics
- ISBN: 9780143423348, 0143423347
- Pages: 224
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Description
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
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Ratings & Reviews
4.4
★
77 Ratings &
6 Reviews
- 5★
- 4★
- 3★
- 2★
- 1★
- 46
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5
Creating & Sustaining Brands – The Tata Way
Being a Tata admirer, I find this book- a interesting pack of short yet inspiring stories. As mentioned in other review, the Indica story was something like watching a movie, so are other 7.
These chapters offer so much to learn - from the work done, from the people behind the Tata Brand, from success & failures, from ground realities to the board rooms.
It is indeed a great book, giving a glimpse of how Tata creates and sustains it's Brand Name
READ MOREThese chapters offer so much to learn - from the work done, from the people behind the Tata Brand, from success & failures, from ground realities to the board rooms.
It is indeed a great book, giving a glimpse of how Tata creates and sustains it's Brand Name
Risha Saxena
Jun, 2014
1
0
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4
great book...
great insight on brands we are associated in daily life... great reading and inspiring to know these have built themselves and stood against the odds....
READ MOREtalib khan
Certified Buyer, Delhi
Dec, 2013
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4
Tata Log Review
I enjoyed reading “Tata Log”. The Tata Indica Story was like watching a Discovery Channel through words. All stories written in a such way that though we know the outcome but suspense is always there in every story. This book changed my perception about Tata Group completely. My respect towards the Tata Group increased a lot after “Tata Log”. I liked the Giving Back philosophy of Tata group. Though the book written about Tata group but throughout the book I felt the India Connect. The tho...
READ MOREVirendra Vyas
Jan, 2013
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5
Great insight into TATA's work ethics and social focus
The stories are a beautiful insight into the professional and excellent thought process of the Tata's towards business, integrity & society. Honestly written the book easily puts across the thought of business and social responsibility going hand in hand.
READ MORETanul Sangal
Sep, 2014
3
1
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3
Nice
Timely delivery but the pages of the copy are not good
READ MOREKumar Tekchandani
Certified Buyer, Bengaluru
Feb, 2018
0
0
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4
Good quality product
Good book
READ MOREYogesh Agarwal
Certified Buyer, Mumbai
May, 2017
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All 6 reviews
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