Pitch Perfect  (English, Hardcover, Bhattacharya Srimoyi)

What do you do when you hear of an interesting brand or person? You Google them, and visit their website and social media. It's their storytelling that draws you in, and what locks you down are the stories being told about them. In today's hyperconnected, hypercompetitive reality, everyone is vying for the same space on a screen with about 10 seconds of a potential client's attention. So what's the secret recipe to building a sticky brand while winning over and retaining consumers? This is where Srimoyi Bhattacharya comes in to help you get your Pitch Perfect. With more than 25 years of experience across three continents as a top publicist and strategist, Srimoyi is the founder of Peepul Consulting, one of India's leading brand relations agencies. Respected for her depth of experience, she is an expert at helping brands find their most effective story, find their niche positioning or scale up, build conversations and amplify that message. In Pitch Perfect, Srimoyi parts with every insider secret to help you pitch your brand just right. Plus, she's brought in the finest names in luxury, fashion, beauty, lifestyle, media, social media, communications, and PR to give you valuable advice on building a brand people can't stop talking about. Whether you are starting a label, have been running a company for decades, or building a family business, this book is for you. It tells you how to establish your brand language, identify your audience, build creative associations, host memorable events, manage a crisis and much more. Pitch Perfect is the must-read bible on brand-building, engagement, and amplification for anyone interested in the power of PR.