The world sends more than 300 billion emails every day. It reads 500 million tweets a day. There are 1.7 billion websites and 600 million blogs. Five hundred hours of video are uploaded to YouTube every minute. Why is your story the one that should be remembered? The big secret to turning your message into a great story is to think like a journalist and storyteller, and speak to your audience. In this book, you'll learn the fundamentals of story structure for corporate news-headlines, context, quotes, data and visuals. Follow these guidelines and your story will be compelling and memorable. This is a very interesting book on corporate storytelling, with an added chapter on crisis communication-very relevant for COVID-19 times. Adri Bruckner is an award-winning crisis communications expert, which makes the content more compelling.
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