Brand Activism

Brand Activism (English, Hardcover, Kotler Philip)

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Brand Activism  (English, Hardcover, Kotler Philip)

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    Highlights
    • Language: English
    • Binding: Hardcover
    • Publisher: Penguin Random House India
    • Genre: Business & Economics
    • ISBN: 9780670096022, 0670096024
    • Pages: 304
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  • Description
    What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
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    Specifications
    Book Details
    Imprint
    • Penguin
    Dimensions
    Height
    • 222 mm
    Length
    • 138 mm
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