Winning Middle India

Winning Middle India  (English, Hardcover, Hari T.N.)

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  • Language: English
  • Binding: Hardcover
  • Publisher: Penguin Random House India
  • Genre: Business & Economics
  • ISBN: 9780670096800, 0670096806
  • Pages: 304
Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.
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Book Details
  • Penguin
Author Info
  • T.N. Hari is an angel investor, advisor and sounding board to numerous young entrepreneurs and startups. Hari has studied at IIT and IIM, and worked at an executive level with multiple start-ups/scale-ups. His strength and passion are in scaling organizations through clear thinking and relentless execution. LinkedIn identified him as one of the top voices in India for three years in a row (2016, 2017, and 2018). Hari is a prolific writer, and has co-authored four books before this one, most recently Saying No to Jugaad: The Making of Bigbasket.
  • 222 mm
  • 138 mm
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