IIMA-Strategies for Growth - Help Your Business Move Up The Ladder

IIMA-Strategies for Growth - Help Your Business Move Up The Ladder (English, Paperback, Ghosh Atanu)

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IIMA-Strategies for Growth - Help Your Business Move Up The Ladder  (English, Paperback, Ghosh Atanu)

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32 Ratings & 4 Reviews
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    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Random House, India
    • Genre: Business & Economics
    • ISBN: 9788184001488, 9788184001488
    • Pages: 216
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  • Description

    IIM Ahmedabad Business Books – Strategies for Growth, compiled by Atanu Ghosh, is a comprehensive guide that will help your business move up the ladder.

    Summary of the Book

    Strategies for Growth delves into several practical expansion strategies that organizations adopt, irrespective of how small or large they are. The book also discusses management and marketing issues they face while growing. A large number of real-time business experiences are discussed, especially in the Indian context. Some of them are Bharti Airtel, Compaq, GE, HP, Infosys and Amul. This book will help you make the best decisions for your company. Some of the concepts included in the book are Growth through Market Penetration, Growth through Geographical Expansion, Growth through New Product/New Market Scope, Growth through vertical integration, Growth through disruptive innovation, Growth through Diversification, Growth through strategic Alliances, Growth through mergers and acquisitions, Challenges in Leading Growth, Leading Growth for Small and Medium Enterprises, and Leading Growth through Turbulent Times.

    About Atanu Ghosh

    Professor Atanu Ghosh is a visiting professor in Business Policy area, IIM Ahmedabad. He is also a Professor at the School of Management, IIT Bombay. His areas of teaching and research are Strategy and Leadership and Marketing. He has a vast experience of over eighteen years as a senior level corporate. Professor Ghosh has also worked with several organizations and on many consultancy assignments in India and abroad. He is now serving as the Dean (Alumni & External Relationships) of IIM-A.

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    Specifications
    Book Details
    Imprint
    • Random Business
    Publication Year
    • September
    Contributors
    Author Info
    • Professor Atanu Ghosh is a visiting professor in business policy area, IIMA and professor at the School of Management, IIT Bombay. He teaches and researches in the areas of strategy, leadership, and marketing. He is currently the Dean (alumni and external relationships) at IIM Ahmedabad.
    Dimensions
    Height
    • 198 mm
    Length
    • 129 mm
    Frequently Bought Together
    1 Item
    259
    2 Add-ons
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    Total
    765
    Ratings & Reviews
    4.2
    32 Ratings &
    4 Reviews
    • 5
    • 4
    • 3
    • 2
    • 1
    • 20
    • 6
    • 2
    • 1
    • 3
    1

    Very Boring, predictable content! Don't buy!

    Well as an business owner I was in the growth stage hence picked up this book to see if I was looking at all aspects of growth. Well the book covers most of it but with content that you can probably find in Wikipedia. Over all it was a very boring book and the moment you start reading you can imagine a really old professor teaching you 1950's content and might end up putting you to sleep.
    There are much better books on growth. Unless you are giving an exam don't buy this book.
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    Arnab

    Certified Buyer, Mumbai

    Jan, 2014

    3
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    5

    Good academic book

    This book is purely for those who appreciate the academic angle of strategies for growth. It is up to the standards expected from an IIMA book. Beginners will not fully understand the the content. It is a book with strategic theories that the reader has to apply... don't expect a magic formula handed to you on a silver platter. Read it for enhancing your knowledge.
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    Anu Ghosh

    Jan, 2015

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    1

    not good at all

    total academy book.not intresting at all. not paisa vasul.not good at all ..............///////////////////////////
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    kalpesh hirani

    Certified Buyer, Bhuj

    Jun, 2014

    0
    1
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    2

    Purely academic... nothing to carry forward for practical world

    Seems the book is written keeping in mind academics and it has only age old practices. Not an extensive material though. Some points mentioned, especially advantages and disadvantages of some strategies, are very silly. This wasn't expected from an IIM-Ahd book series. Buy with no expectations and for academic use only.
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    Sreenivasa Chandan

    May, 2014

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    All 4 reviews
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