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Springer Fachmedien Wiesbaden Business and Management Books

Produktzugaben (German, Paperback, Hoffmann Sascha)

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Author

Hoffmann Sascha

Highlights

Language: German
Binding: Paperback
Publisher: Springer Fachmedien Wiesbaden
Genre: Business & Economics
ISBN: 9783834916792, 9783834916792
Pages: 208

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AtlanticPublishers

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Description

Dr. Sascha Hoffmann analysiert die Wirksamkeit unterschiedlicher Produktzugaben am Beispiel des Zeitschriftenmarktes und untersucht, von welchen Faktoren ihre Wirksamkeit beeinflusst wird. Fur den praktischen Einsatz von Produktzugaben entwickelt er wichtige Implikationen und Handlungsempfehlungen.

Specifications

Book Details

Imprint

GWV Fachverlage GmbH

Dimensions

Width	12 mm
Height	210 mm
Length	148 mm
Weight	337 gr

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