Author Info
<b>Prakash Singh</b> , Ph.D., is Assistant Professor, Indian Institute of Management, Lucknow and was formerly a faculty member at the Birla Institute of Technology and Science, Pilani. He has over seven years of experience in teaching courses at the postgraduate level and also conducts training programmes for managers and other professionals.<br/> <b>Sangeeta Sharma,</b> Ph D, is Associate Professor of the Languages Group at BITS, Pilani. She has several years of academic experience, and is teaching communication and advertising at BITS, Pilani. She has co-authored two other books and published several articles in the area of communication.