This is the memoir of one of the world's most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author's rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health. Project Unthinkable is a biography embedded in several big themes: - Can a company that causes harm to human health change from the inside? - Can you cross the line and work with the opposition? - Will combustible cigarettes become history?
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Specifications
Book Details
Title
Project Unthinkable
Imprint
Barlow Book Publishing inc.
Product Form
Hardcover
Publisher
Barlow Book Publishing inc.
Source ISBN
9781988025285
Genre
Biography & Autobiography
ISBN13
9781988025285
Book Category
Biographies, Memoirs and General Non-Fiction Books
BISAC Subject Heading
BIO017000
Book Subcategory
Biographies and Autobiographies
ISBN10
9781988025285
Language
English
Dimensions
Width
198 mm
Height
241 mm
Length
3 mm
Weight
506 gr
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