Have you wondered why you keep getting scammed? Have you kicked yourself in the butt after getting taken again while scolding yourself for not seeing a scam sooner? Have you asked yourself why you can't spot a con-artist until it's too late? Would you like to know what you can do to spot a con before they cover your eyes with wool again? If you answered yes, to any of these questions: Pulling The Wool Over Your Eyes: Understanding Why We Get Scammed and the Role You Play, may be the information you need to stop getting scammed. Learn and Discover: Your parts in helping wolves in sheep's clothing lead you down the scammer's path. How certain consciousness or thinking help scammers cast spells of believability. How certain beliefs and conditioning cause you to trust without question. What the scammer's main traits are. The chemical your brain produces that makes a scammer's pitch seem irresistible. What you can do to break a scammer's spell before it's to late and much, more. INCLUDES: Glossary, Information Resources, Bibliography, Call to Action, and an About Author Section. Why I wrote this book? To create awareness about the part we play in helping the con-artist cast his spell to take our money, trust, and self-worth. Without awareness you keep falling into a trust coma making scams almost automatic. Plus, you ignore or minimize scam avoidance advice. For example, a common consumer protection tip is to beware of high rate return investments. Good advice, but advice that doesn't register if your primary thinking state is desire. Not only will you ignore this advice, but high return warnings will be the turning point that hypnotically convinces you to take unquestioned action. Why? Because greed is the main ingredient of a desire thinking state that makes high returns look more compelling and irresistible. How this book helps? Unlike books that focus on how scams work, this book gives awareness of what you're doing to help scammers. This makes spotting snakes in suits or a wolf wearing sheep's clothing easier. Their beady black eye holes and flaky skin on the snake's suit come into clearer vision. Once you spot scammers, you're discarded or the scammer increases pressure to gain unquestioned trust. You're discarded, because scammers are predators who quickly sense vulnerabilities, which they use to draw you in for the kill. This book not only helps you avoid becoming dinner, it saves you stress, anger, aggregation, money, and humiliation. Following this book's advice, make its small investment, a wise one. To sense, how wise, ask, how you'll feel, if a scammer cheats you again, because of not having this information? Is this information available elsewhere? Yes and No. Yes if you take lots of time, you can find pieces on Internet blogs, websites, videos, and books. The No part: My thirty-five years of investor and sales experience. Plus my scam experiences on business opportunities, commodities, real estate, stocks, and tax shelters. You name it and I have likely witnessed or experienced the investment scam. Add countless hours of research into scammers' tactics, schemes, and what makes them tick. The result is a clear picture of how scammers act, their personal characteristics, and most importantly how we aid scammers in hiding the truth. I hope like many people, you won't think that a scammer won't fool you again because of a previous scam. This is because according to current estimates, over 30 million people in the United States fall victim to financial fraud. Loss estimates are a staggering $50 billion yearly and rising. Authorities think this estimate is much higher because many victims don't report losses due to embarrassment and shame. Whatever you do, don't just read this book once reread it, again, and again, to internalize your scam role. Once internalized, share the advice, and above all, use this awareness to prevent snakes in suits or wolves in sheep's clothing from biting you again.