Purple Cow: Transform Your Business by Being Remarkable
    Share
    Facebook
    Twitter
    Email
    Purple Cow: Transform Your Business by Being Remarkable (Paperback, Seth Godin)

    Purple Cow: Transform Your Business by Being Remarkable  (Paperback, Seth Godin)

    4.3
    24 Ratings & 4 Reviews
    510
  • Bank OfferExtra 5% off* on Axis Bank Buzz Credit CardsT&C
  • Bank OfferExtra 15% off* with digibank by DBST&C
  • Delivery
    Enter pincode for delivery details
    Check
      From Saved Addresses
      Recent History
    Loginto see your saved addresses
    • Usually delivered in 5-6 days. Enter pincode for exact delivery dates/charges
      ?

      Why is there a shipping charge for this item?

      Sellers with Flipkart Assured waive off the delivery charge for Orders over Rs 500. For Orders under Rs 500, a nominal delivery charge is added per item.

      Sellers without Flipkart Assured may or may not add a delivery charge to your Order. This is subject to Seller discretion.

      What is the estimated delivery time?

      Sellers generally procure and ship the items within the time specified on the product page. Business days exclude public holidays and Sundays.

      Estimated delivery time depends on the following factors:

      • The Seller offering the product
      • Product's availability with the Seller
      • The destination to which you want the order shipped to and the Seller's location

      Why does the delivery date not correspond to the delivery timeline of X-Y business days?

      It is possible that the Seller or our courier partners observe a holiday between the day you placed your order and the date of delivery, which is based on the timelines shown on the product page. In this case, we add a day to the estimated date. Some courier partners and Sellers do not work on Sundays and this is factored in to the delivery dates.

      What do the different tags like 'In Stock', 'Available' mean?

      'In Stock'

      Products‘In Stock’ are readily available with seller.

      'Available'

      Products listed as ‘In Stock’ are readily available with seller.

      'Preorder' or 'Forthcoming'

      The product is not released yet. You can however ‘book’ an order for this. Shipping happens only after the product launch.

      'Out of Stock'

      Currently, the item is not available for sale. Use the 'Notify Me' feature to know once it is available for purchase.

      'Imported'

      Sometimes, items have to be sourced by Sellers from outside India. These items are mentioned as 'Imported' on the product page and can take at least 10 days or more to be delivered to you.

      'Back In Stock Soon'

      The item is popular and is sold out. You can however 'book' an order for the product and it will be shipped according to the timelines mentioned by the Seller.

      'Temporarily Unavailable'

      The product is currently out of stock and is not available for purchase. The product could to be in stock soon. Use the 'Notify Me' feature to know when it is available for purchase.

      'Permanently Discontinued'

      This product is no longer available because it is obsolete and/or its production has been discontinued.

      'Out of Print'

      This product is not available because it is no longer published and has been permanently discontinued.

      Why does the estimated delivery time vary for each seller?

      Delivery times are influenced by product availability, geographic location of the Seller, your shipping destination and the courier partner's time-to-deliver to your location.

      Please enter your default pin code on the product page to know more accurate delivery times on the product page itself.

      Seller does not/cannot ship to my area. Why?

      Enter your pincode on the product page to know whether the product can be delivered to your location.

      If you haven't provided your pincode until the checkout stage, the pincode in your last used shipping address will be used to check for serviceability.

      Whether your location can be serviced or not depends on:

      • Whether the Seller actually ships to your location
      • Legal restrictions, if any, in shipping particular products to your location
      • The availability of reliable courier partners in your location

      At times Sellers prefer not to ship to certain locations. This is entirely at their discretion.

      More answers in our Shipping FAQs »

    Author
    Features
    • Binding: Paperback
    • Publisher: Penguin Books Ltd
    • ISBN: 9780141016405, 014101640X
    • Edition: 2007
    Services
    • Cash On Delivery available
      ?

      How do I place a Cash on Delivery (C-o-D) order?

      All items that have the 'Cash on Delivery Available' icon are valid for order by Cash on Delivery. Add the item(s) to your cart and proceed to checkout. When prompted to choose a payment option, select 'Pay By Cash on Delivery'. Enter the CAPTCHA text as shown, for validation. Once verified and confirmed, your order will be processed for shipment in the time specified, from the date of confirmation. You will be required to make a cash-only payment to our courier partner at the time of delivery of your order to complete the payment.

      Terms & Conditions

      • e-Gift Vouchers or Store Credit cannot be used for C-o-D orders.
      • Cash-only payment at the time of delivery.

        More answers in our Shipping FAQs »

    • 10 Days Replacement Policy
      ?
      ValidityCoversType Accepted
      10 days from delivery or installation*Damaged, Defective, Item not as describedReplacement

      *The validity for products installed only by Flipkart authorized personnel shall be 10 days from installation.

      If you have received a damaged or defective product or if it is not as described, you can raise a replacement request on the Website/App/Mobile site within 10 days of receiving the product.

      We will help you troubleshoot any issues you may have, either through online tools, over the phone, and/or through an in-person technical visit. If no defect is confirmed, the issue is not diagnosed within 10 days of delivery, a troubleshooting step cannot be performed, or if one replacement has already been provided, you will be directed to a brand service centre to resolve any subsequent issues.

      Successful pick-up of the product is subject to the following conditions being met:

      • Correct and complete product (with the original brand/product Id/undetached MRP tag/product's original packaging/freebies and accessories).
      • The product should be in unused, undamaged and original condition without any scratches or dents.
      • Before returning a Mobile/Laptop/Tablet, the device should be formatted and screen lock should be disabled. iCloud account should be unlocked for Apple devices.

      Know more about the Return Policy here

    Description

    Seth Godin's business bestseller Purple Cow: Transform Your Business By Being Remarkable is all about transforming businesses by the use of edgy and counter-intuitive new age ideas. The book advocates enlightening new theories of product creation and marketing.

    Summary Of The Book

    With an intriguing reference to the Purple Cow, Seth Godin has designed one of his classics in the field of business and marketing. When every company wishes to be the world leader in its stream, and businesses are investing billions in making this wish come true, Godin sets off to break the biggest myth surrounding the marketing world called creative advertising. In this book, he points out reasons such as advertising clutter and screening due to which, sticking to fancy advertising models might not be the best bet anymore. Instead, he calls for companies to become truly remarkable in their concepts, products and services.

    Among several other ingenious business aspects, Purple Cow: Transform Your Business By Being Remarkable emphasizes greatly on target marketing. Quoting from the business plans of highly successful establishments like Dyson, Apple, and Starbucks, the author argues that these firms could beat all competition and grow spectacularly only because they dared to challenge the safe, tried and tested methods.

    The book further explains how breaking the 'tested' ways and standing out each and every time is the best of all marketing techniques. At the end of it all, Godin even shares his 10 point checklist that guidelines the creation of a remarkable product.

    Purple Cow: Transform Your Business By Being Remarkable was first published in 2003 and sold over 150,000 copies in the first two years. It was printed 23 times during this period and featured on the bestseller lists of The New York Times, The Wall Street Journal and Businessweek. Godin had crafted a very unique marketing idea for its initial release, where the books were packaged in milk cartons with pictures of purple cows on them.

    About Seth Godin

    Seth Godin is an American business writer, entrepreneur and a public speaker.

    Tribes, Linchpin, Unleashing The Ideavirus, and Free Prize Inside!: The Next Big Marketing Idea are a few other books by him.

    Godin was born in the year 1960 in Mount Vernon, New York. After studying philosophy and computer science at Tufts University, he attended the Stanford Graduate School of Business for an MBA. Though he began his career as a brand manager for Spinnaker Software, it was not long before he gave in to his business instincts and opened his own firm called Seth Godin Productions. In 1995, he founded an internet based direct marketing interface called Yoyodyne and launched Squidoo in 2006. Recognized world over for his innovative business strategies, Godin speaks at public events and often writes for various publications. He currently lives with his wife, Helene, in New York.

    Read More
    Specifications
    Book Details
    • Publication Year
      • 2007
    Contributors
    • Author
      • Seth Godin
    Dimensions
    • Width
      • 0.35 Inches (US)
    • Height
      • 7.8 Inches (US)
    • Depth
      • 0.47 inch
    • Weight
      • 117.0 Grams
    Frequently Bought Together
    Purple Cow: Transform Your Business by Being Remarkable
    Purple Cow: Transform Your Business by Being Remarkable
    4.3
    (24)
    510
    1 Item
    510
    1 Addon
    459
    Total
    969
    4.3
    24 Ratings
    4 Reviews
    • 5
       14
    • 4
       5
    • 3
       4
    • 2
       1
    • 1
       0
    Most Helpful 
    Positive 
    Most Recent 
    By Certified Buyers 
    View all 4 reviews
    Safe and Secure Payments. Easy returns. 100% Authentic products.
    Back to top