Purple Cow: Transform Your Business by Being Remarkable
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    Purple Cow: Transform Your Business by Being Remarkable (English, Paperback, Seth Godin)

    Purple Cow: Transform Your Business by Being Remarkable  (English, Paperback, Seth Godin)

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    Author
    Highlights
    • Language: English
    • Binding: Paperback
    • Publisher: Penguin Books Ltd
    • ISBN: 9780141016405, 014101640X
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    Description

    Seth Godin's business bestseller Purple Cow: Transform Your Business By Being Remarkable is all about transforming businesses by the use of edgy and counter-intuitive new age ideas. The book advocates enlightening new theories of product creation and marketing.

    Summary Of The Book

    With an intriguing reference to the Purple Cow, Seth Godin has designed one of his classics in the field of business and marketing. When every company wishes to be the world leader in its stream, and businesses are investing billions in making this wish come true, Godin sets off to break the biggest myth surrounding the marketing world called creative advertising. In this book, he points out reasons such as advertising clutter and screening due to which, sticking to fancy advertising models might not be the best bet anymore. Instead, he calls for companies to become truly remarkable in their concepts, products and services.

    Among several other ingenious business aspects, Purple Cow: Transform Your Business By Being Remarkable emphasizes greatly on target marketing. Quoting from the business plans of highly successful establishments like Dyson, Apple, and Starbucks, the author argues that these firms could beat all competition and grow spectacularly only because they dared to challenge the safe, tried and tested methods.

    The book further explains how breaking the 'tested' ways and standing out each and every time is the best of all marketing techniques. At the end of it all, Godin even shares his 10 point checklist that guidelines the creation of a remarkable product.

    Purple Cow: Transform Your Business By Being Remarkable was first published in 2003 and sold over 150,000 copies in the first two years. It was printed 23 times during this period and featured on the bestseller lists of The New York Times, The Wall Street Journal and Businessweek. Godin had crafted a very unique marketing idea for its initial release, where the books were packaged in milk cartons with pictures of purple cows on them.

    About Seth Godin

    Seth Godin is an American business writer, entrepreneur and a public speaker.

    Tribes, Linchpin, Unleashing The Ideavirus, and Free Prize Inside!: The Next Big Marketing Idea are a few other books by him.

    Godin was born in the year 1960 in Mount Vernon, New York. After studying philosophy and computer science at Tufts University, he attended the Stanford Graduate School of Business for an MBA. Though he began his career as a brand manager for Spinnaker Software, it was not long before he gave in to his business instincts and opened his own firm called Seth Godin Productions. In 1995, he founded an internet based direct marketing interface called Yoyodyne and launched Squidoo in 2006. Recognized world over for his innovative business strategies, Godin speaks at public events and often writes for various publications. He currently lives with his wife, Helene, in New York.

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    Specifications
    Book Details
    • Imprint
      • Penguin
    Contributors
    • Author
      • Seth Godin
    Dimensions
    • Width
      • 0.35 Inches (US)
    • Height
      • 7.8 Inches (US)
    • Length
      • 5.08 in
    • Weight
      • 117.0 Grams
    Frequently Bought Together
    Purple Cow: Transform Your Business by Being Remarkable
    Purple Cow: Transform Your Business by Being Remarkable
    4.3
    (36)
    450
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    11% off
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    Ratings and Reviews
    4.3
    36 Ratings &
    4 Reviews
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    Most Helpful 
    Positive 
    Most Recent 
    By Certified Buyers 
    5

    Remarkable Purple Cow Book

    Remarkable is the word for this too.!!

    A must for any entrepreneur ,taking one deep into the marketing insights of present day.it guides you through what actually strikes the chord these days.

    Perfect purple cow of marketing Books available.
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    Vaibhav Bhati

    Certified Buyer

    12 Aug, 2014

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    4

    Holy COW

    If only all marketers saw things the way Seth Godin did. The marketing landscape has been washed out by a Tsunami of original thinking, kudos to the author for penning his insights for entrepreneurs like me to leverage. I look forward to reading permission marketing soon.
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    Jay Chandran

    Certified Buyer

    5 Jun, 2014

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    5

    Awesome book!

    As always, Seth Godin explains it easily with good examples. Must read for innovators. It's important to be remarkable, explained as it should be.
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    Avadhoot Kulkarni

    Certified Buyer

    6 May, 2014

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    5

    worth a buy

    based on 15 pages read so far.. always been a fan of this writer's blog.. what are you waiting for ? buy it.

    Bit on the expensive side but if you cant wait for prices to drop during sales go for it..

    As usual, he uses simple language and a simple style to being out the most obvious lessons in marketing that we think we know, or are trying to avoid/ deny..if you are an artists or business man, this books should serve you well
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    Shaun Williams

    Certified Buyer

    20 Dec, 2013

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