Seth Godin's business bestseller Purple Cow: Transform Your Business By Being Remarkable is all about transforming businesses by the use of edgy and counter-intuitive new age ideas. The book advocates enlightening new theories of product creation and marketing.
Summary Of The Book
With an intriguing reference to the Purple Cow, Seth Godin has designed one of his classics in the field of business and marketing. When every company wishes to be the world leader in its stream, and businesses are investing billions in making this wish come true, Godin sets off to break the biggest myth surrounding the marketing world called creative advertising. In this book, he points out reasons such as advertising clutter and screening due to which, sticking to fancy advertising models might not be the best bet anymore. Instead, he calls for companies to become truly remarkable in their concepts, products and services.
Among several other ingenious business aspects, Purple Cow: Transform Your Business By Being Remarkable emphasizes greatly on target marketing. Quoting from the business plans of highly successful establishments like Dyson, Apple, and Starbucks, the author argues that these firms could beat all competition and grow spectacularly only because they dared to challenge the safe, tried and tested methods.
The book further explains how breaking the 'tested' ways and standing out each and every time is the best of all marketing techniques. At the end of it all, Godin even shares his 10 point checklist that guidelines the creation of a remarkable product.
Purple Cow: Transform Your Business By Being Remarkable was first published in 2003 and sold over 150,000 copies in the first two years. It was printed 23 times during this period and featured on the bestseller lists of The New York Times, The Wall Street Journal and Businessweek. Godin had crafted a very unique marketing idea for its initial release, where the books were packaged in milk cartons with pictures of purple cows on them.
About Seth Godin
Seth Godin is an American business writer, entrepreneur and a public speaker.
Tribes, Linchpin, Unleashing The Ideavirus, and Free Prize Inside!: The Next Big Marketing Idea are a few other books by him.
Godin was born in the year 1960 in Mount Vernon, New York. After studying philosophy and computer science at Tufts University, he attended the Stanford Graduate School of Business for an MBA. Though he began his career as a brand manager for Spinnaker Software, it was not long before he gave in to his business instincts and opened his own firm called Seth Godin Productions. In 1995, he founded an internet based direct marketing interface called Yoyodyne and launched Squidoo in 2006. Recognized world over for his innovative business strategies, Godin speaks at public events and often writes for various publications. He currently lives with his wife, Helene, in New York.
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