Research Methodology refers to the systematic framework used to conduct scientific inquiry and investigation. It outlines the principles, procedures, and strategies employed to collect, analyze, and interpret data in a structured and objective manner. This process enables researchers to answer questions, test hypotheses, solve problems, or explore phenomena across various disciplines.
A well-defined research methodology ensures clarity, reliability, and validity in the research process. It encompasses the selection of appropriate research designs (qualitative, quantitative, or mixed methods), data collection tools (such as surveys, interviews, or experiments), and data analysis techniques (like statistical testing or thematic coding).