Research Methodology: Principles, Practices, and Applications offers a clear and practical guide to understanding and conducting research across disciplines. Drawing from years of teaching and mentoring experience, the author addresses common challenges faced by students and professionals alike—ranging from formulating research problems to data analysis and report writing. Structured into fifteen reader-friendly chapters, the book combines conceptual clarity with practical guidance, promoting critical thinking, ethical research practices, and a systematic approach. Ideal for beginners and advanced learners, this book is a valuable resource for anyone looking to engage in meaningful, evidence-based inquiry and academic exploration.
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Publication Year
2025
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Dr. Arijit Goswami is an educationist with over 18 years of combined academic and industry experience. He specializes in Marketing Management, Consumer Behavior, Brand Loyalty, Service Marketing, and HRM. He has authored two books, published three patents, and is a skilled corporate trainer. Dr. Goswami effectively blends educational theories with practical training, delivering impactful programs both onsite and virtually across various industries and audience sizes.
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