Research Methodology Concept And Cases is a comprehensive book which provides a stepwise approach to understanding the research process. The book comprises of chapters on research process, data collection, data analysis and reporting search results. In addition, every chapter has numerous business problems related to domains like marketing, human resource, operations and finance. This book is essential for both students and experienced managers.
About the Authors
Dr. Deepak Chawla is an Indian author and educationist. He has been a professor with the International Management Institute (IMI), New Delhi, since 1991. He is a Fellow of the Indian Institute of Management, Ahmedabad and holds a Bachelor’s and Master’s degree in statistics from the Indian Statistical Institute, Kolkata. Dr. Chawla has over three decades of teaching, research and consulting experience in the areas of quantitative methods in business, marketing research, forecasting and financial econometrics.
Dr Neena Sondhi is also a Professor at the International Management Institute, New Delhi. She has over eighteen years of experience in teaching, research and consulting.
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Highly recommended
Richardson PI
Certified Buyer, Thrissur
Oct, 2019
Highly recommended
Jayanta Chakraborti
Certified Buyer, Agartala
Jul, 2018
Good Book with excellent delivery
vikas Sakre
Certified Buyer
Dec, 2013
CD was broken
Prv
Certified Buyer, Pune
Apr, 2016