Research Methodology And IPR VTU MBA 2nd Semester Book , The world of research is fast-paced, dynamic and always in a state of change. Understanding the complexities and rapid development of research requires an insider’s perspective. Research is the first and foremost tool to aid in making business decisions. While we recognise the need for rigorous scientific applications of research, we argue that the bottom-line measure of success is the practical ability of information to increase the quality of business decisions.