Published in the year 2011, Retail Management: A Strategic Approach is a book that provides in-depth information on the subject of retail management.
Summary Of The Book
Retail Management : A Strategic Approach is a book that is tailored to suit the requirements of undergraduate and postgraduate courses in retail management. In this book, the readers are provided with insight into the way retailers plan, so as to cope with the present-day retail environment. Through the course of this book, some of the topics covered by the authors include retail life cycle, integrating and controlling strategy, merchandise management, location planning, and the factors that play a key role in retail business. From the start of this book, the readers are guided through a six-step guide to developing, and implementing a retail strategy.
Retail Management : A Strategic Approach has been divided into eight parts, each of which cover several different aspects of Retail Management. Some of the chapters in this book include Retail Organization And Human Resource Management, Operations Management: Operational Dimensions, Building And Sustaining Relationships In Retailing, Establishing And Maintaining A Retail Image, Financial Merchandise Management, Information Gathering And Processing In Retailing, Integrating And Controlling The Retail Strategy, Web, Nonstore-Based And Other Forms Of Nontraditional Retailing, Operations Management: Financial Dimensions, and many more .
Through the course of this book, the readers are enlightened on the impact of retailing in the millennium. The book also has 30 short and 8 comprehensive case studies, and with topics like Netflix: Competing in a Tough Marketplace, and The Digital Savvy Consumer After reading this book, the readers will be able to understand the goals, mission, control mechanisms, and overall activities needed for a successful retail strategy.
About The Authors
Barry Berman is a renowned author and professor of management studies.
Apart from this book, Berman has also written on Products, Products Everywhere, Marketing In The 21st Century, and Data Mining: Following The Trail To Marketing Gold.
Berman holds a BBA degree in Marketing, from Bernard M. Baruch School, City College Of New York, and also completed his Master’s degree from the same university, studying Business Administration, and Policy. Berman also holds a Doctoral Degree in marketing, from the City University Of New York. He has served as the Vice President of the American Collegiate Retailing Association.
Mini Mathur is an Assistant Professor at Mudra Institute of Communications in Ahmedabad.
She holds an MBA from Jiwaji University, and a Ph.D in Retail Management from VNSG University. She has 10 years of academic experience, and 3 years of research experience. Her research interests include Retail Formats and Shopping Behaviour.
Joel R. Evans is a renowned professor of business studies and an author.
Apart from this book, he has also authored a number of other books, and they include Careers In Financial Services, Principles Of Marketing, University Clubs: A Comparative Analysis, and Marketing Management.
Evans holds a Bachelor’s degree in Economics from Queens College, and an MBA from Bernard M. Baruch College and also completed his Doctoral degree in Business, from the same college. He presently holds the position of the RMI Distinguished Professor of Marketing And International Business and Distinguished Professor of Business. Evans has also served as a consultant for firms such as Nassau County, Life Insurance Association Of America, Kohl’s Department Stores, and Pepsi-Cola, to name a few.
Certified Buyer, Gurugram
15 Aug, 2018
25 Sep, 2014