Retail Marketing  (Paperback, D. Chitra)

The book of retail marketing is primarily intended to serve as a text for students of management more over this text will introduce students to the fast changing field of retailing. The students would learn the basics of retail system and understand their value in the context of retail thrust coming at staggering speed in the world. This book provides a simple and exhaustive reading. In addition to useful sources of information related to retailing management perspectives, figures, and have been to explain the topics in an effective way.