Reverse Innovation
    Reverse Innovation (English, Hardcover, Vijay Govindarajan MBA Chris Trimble)

    Reverse Innovation  (English, Hardcover, Vijay Govindarajan MBA Chris Trimble)

    16 Ratings & 6 Reviews
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    • Language: English
    • Binding: Hardcover
    • Publisher: Harvard University Press
    • ISBN: 9781422157640, 1422157644
    • Edition: 2012
    • Pages: 229
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    “The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation – or might suffer from it – the book is well worth reading.” – Globe & Mail

    The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse.

    Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long- established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed.

    Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not.

    The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.

    About The Author
    Vijay Govindarajan
    is the Earl C. Daum 1924 Professor of International Business, the founding director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 professor-in- residence and chief innovation consultant for General Electric. [HANOVER, NH]

    Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck. [HANOVER, NH]

    Read More
    Book Details
    • Imprint
      • Harvard Business Review Press
    • Publication Year
      • 2012 April
    • Author
      • Vijay Govindarajan MBA Chris Trimble
    • Author Info

      • Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.
    • Width
      • 6.49 inch
    • Height
      • 9.48 inch
    • Depth
      • 0.98 inch
    • Weight
      • 0.98 g
    Frequently Bought Together
    Reverse Innovation
    Reverse Innovation
    19% off
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    16 Ratings
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    By Certified Buyers 

    A veritable bible on innovation

    Just finished reading the book "Reverse Innovation".
    Congratulations to Professors Vijay Govindarajan and Chris Trimble for this scholarly work.

    Reading is my passion and this book ranks among the best books that I have read.
    In the years to come, this is going to be a veritable bible for students and practitioners alike.

    In addition to understanding the new concept of Reverse Innovation, my learnings include the following:

    1) Best practices for new product development: The Chapters on Har...

    Satheesh Sadanand

    Certified Buyer

    4 Aug, 2012

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    Reverse Innovation timely need for India

    I happened to read an interesting article in the Times of India by Vijay Govindarajan and Sundaram giving suggestions to Government of India on taking seriously the huge projects of joining Ganga-Kaveri rivers and the other one on Thorium based reactor technology for power generation. I liked the constructive spirit of the article attempting to suggest solutions, well needed at the present gloomy situation in India. I emailed to the authors congratulating them on article. Promptly I receive...

    Manohar Chittar

    Certified Buyer

    29 Jul, 2012

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    its a must read for all

    reverse engineering is the buzz word...its a must read for everyone and learn the right approach towards the market/clients/customers. best



    Certified Buyer

    7 Feb, 2015


    Reverse Innovation

    Very insightful on what level of innovation would be suited for India market. Its really encouraging that the chapters are written in proper sequence and very well articulated. Relevant examples with good explanations.


    Certified Buyer

    12 Apr, 2014


    Reverse Innovation


    sachin soni

    Certified Buyer

    23 Jun, 2012


    Reverse Innovation

    Creativity,Innovation and Reverse Innovation are the three sides a triangle of business activation. Indra K.Nooyi's foreword its motivates the business entrepreneurs and the giants the way they have to adopt for survival and sustainability. Par I and Part II are the tow sides of Business coin to care in this post-modern world.The twelve chapters are the 12 commandments to the people who want to know business and prolong with positive trends.
    An valuable and inspiring asset to this era. Hearty...

    Basil Pereira.

    Certified Buyer

    5 May, 2012

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