Samsung 194 cm (77 inch) OLED Ultra HD (4K) Smart Tizen TV 2025 Edition  (QA77S90FAELXL)

By analysing each scene, the processor adjusts brightness and contrast, highlighting even the most subtle details for a more vivid picture.

Samsung's OLED technology offers deep blacks, pure whites, and a full spectrum of colours, thanks to self-illuminating pixels that deliver accurate and lifelike images.

This feature mimics human visual perception by enhancing foreground contrast, adding depth and realism to on-screen objects.

With PANTONE Validated certification, the TV accurately reproduces over 2,000 colours and 110 skin tones, ensuring true-to-life colour fidelity.

The AI processor identifies each scene's characteristics and adjusts colour expression accordingly, resulting in a more dynamic and vivid viewing experience.

AI technology smooths and sharpens motion, making fast-moving objects and text clearer, ideal for live sports and action-packed scenes.

The processor converts standard dynamic range (SDR) content to HDR-like quality, enhancing brightness, clarity, and colour vibrancy.

Even in brightly lit rooms, the processor enhances dark scenes, ensuring clear and detailed HDR imagery.

When the TV detects sounds like barking, it can automatically play calming content for pets, keeping them entertained in the owner's absence.

The TV supports smooth motion for gaming up to 144Hz, providing fluid visuals for high-speed gaming action.

The TV automatically detects the type of game being played and optimises settings for an enhanced gaming experience.

Game Bar allows players to adjust settings like FPS, input lag, and aspect ratios (21:9 and 32:9) during gameplay for optimal performance.

Built on AMD FreeSync technology, this feature reduces screen tearing and stuttering, providing a true HDR gaming experience.

Auto Low Latency Mode automatically sets optimal latency settings, ensuring responsive gameplay with minimal delay.

Dolby Atmos delivers multi-dimensional audio, immersing viewers in a surround sound experience that enhances the realism of on-screen action.

Samsung's technology synchronises audio between the TV and soundbar, providing a cohesive and immersive sound experience.

With 3D surround sound and virtual top channel audio, the TV creates an immersive audio environment that follows the on-screen action.

AI technology enhances voice clarity by analysing ambient noise and background sounds, ensuring dialogue is always intelligible.

The AI processor recognises different audio types and optimises sound settings based on content and room acoustics, delivering clear and balanced audio.

Samsung TVs incorporate security features to protect sensitive data, monitor connected devices, and block malicious apps and sites, with regular updates from Samsung's security team.

Users can access over 100 free channels, including news, sports, movies, entertainment, music, and kids' shows, with new content added regularly.

Samsung Daily+ offers apps and services for health, work, and lifestyle, such as SmartThings, Workout Tracker, and karaoke, all in one place.

Even when the TV is off, useful widgets can appear on the screen, providing information like time, weather, and news when users approach.

The built-in smart hub connects and controls smart devices, including those requiring Matter and HCA compatibility, with real-time summaries and optimisation suggestions.

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising the TV experience to surroundings and content.

Users can control the TV using hand gestures detected by their Galaxy Watch, such as pinching to select or moving the wrist to pause/play.

AI Energy Mode reduces power consumption by adjusting brightness based on room lighting and user activity, saving energy without compromising viewing quality.

Through a mobile device, users can access key Samsung Tizen TV features, including media, ambient mode, and menu, and use Quick Remote to change channels and adjust volume.

Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio, with enhanced head tracking that syncs the direction of sound with head movements.

The karaoke feature in Samsung Daily+ allows users to connect their phone as a microphone, turning the TV into a karaoke stage without the need for separate equipment.

One UI Tizen provides a personalised screen experience, delivering the latest innovative Samsung features, secured by Samsung Knox across SmartThings devices.

OLED’s sleek and stylish design combines unique beauty with strong functionality. Featuring a groundbreaking slim form factor and minimalistic bezel, your TV blends seamlessly into any interior.

This TV includes audio subtitles for enhanced visuals.

With a solar panel on its back, our SolarCell Remote is charged by light, with no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.