Samsung WB350F Point & Shoot Camera  (Black)

21x Optical Zoom, 23 mm Wide Angle From up close or far away, preserve the moment exactly how you want to remember it. Capture a spectacular mural that takes up the entire side of a building-or a field of colourful wildflowers that seems to stretch for miles-with the 23 mm wide-angle lens. When you can't get physically closer to your subject, such as a windsurfer sailing across the sea, the 21x optical zoom lets you capture every sharp detail.

The retro and modern silhouette of the Samsung SMART CAMERA WB350F was inspired from the simplicity of vintage camera design. Its compact and lightweight body makes it great for easy on-the-go shooting.

Tag & Go (NFC/Wi-Fi) Wi-Fi and NFC technologies open up a world of possibilities. Photo Beam lets you transfer an image or video to a friend's smartphone when the two devices are placed back-to-back, while MobileLink sends content to another device much farther away. Other Tag & Go features include a Remote Viewfinder, which lets you control your camera with your smartphone. AutoShare automatically sends every photo instantly to your smartphone or tablet via Wi-Fi that's powered by NFC technology. Sharing and saving have never been this easy.

Retro Modern Design Inspired from the simplicity of vintage camera design and built from state-of-the-art innovation, the retro and modern silhouette of the Samsung SMART CAMERA WB350F impresses with elegant, flowing lines and a luxurious, leather-like textured feel. Its compact and lightweight body makes it great for easy-on-the-go shooting, and with five colours to choose from, you can pick the one that matches your style the best.

75.0 mm (3.0) hVGA Hybrid Touch Screen The Hybrid Touch User Interface offers two options: use the 5-way button to quickly move the cursor up, down, left and right to intuitively navigate the menu and make selections on the 75.0 mm (3.0) hVGA screen. Alternately, when you want to enter text, simply input the characters on the touch screen, much like you would on a smartphone. Navigating controls and sharing images couldn't be easier.

16.3 MP BSI CMOS sensor There are times you shouldn't use a flash, like when you want to capture special moments indoors without disturbing others around you. The 16.3-megapixel BSI (backside-illuminated) CMOS sensor needs less light than conventional sensors, so you can capture properly exposed images without a flash. There's also Low Light Shot mode, which merges three continuous shots into one clear photo.

Smart Mode A quick tap of Smart Mode and you're set with various special modes. Capture perfect trails of light at night on a busy intersection full of red taillights or instantly capture a high-speed scene with Action Freeze. Let Rich Tone create extraordinarily surrealistic photos with colours that pop and express your artistic side. Just choose the one you want to shoot perfection.

Full HD Video Recording (1080/30p) The WB350F shoots 1920 x 1080p Full HD video at 30 frames per second with lifelike colour and extraordinarily sharp details. Plus, its H.264 format allows for longer recording than a camera with MJPEG video, so you can capture more of the action. Then watch your brilliant HD footage in the comfort of your living room.

Use Best Face to capture the perfect expression. With the combination of lightning-fast burst shots and facial recognition, you can simply tap a face that's looking the other way, and tap again to replace it with expressions taken moments before the actual shot.

Watch your sleeping baby from another room. Download the Home Monitor app from the App Store or Google Play to your smartphone, and place the camera near your baby. When the camera detects crying, or even small movements, it sends an alarm notice to your smartphone, so you can decide if your child needs attention.

Full Manual (A/S/M) gives you full creative control. Aperture Priority and Shutter Priority settings let you experiment with shutter speeds and depth of field-for example, when you're shooting fast-moving images in low-light settings. With Samsung cameras, you can capture exactly the photos you want.

Why choose between shooting images and video when you can do both? Dual Capture lets you snap a maximum of 6 memorale photos while you're shooting Full HD video. Record a soccer game as a keepsake for your child without losing the ability to email a frame-worthy still of a goal celebration to other family members.

Your camera is cloud-connected; how you share is up to you. Send images to four people at once via Group Share, post directly to Facebook, Youtube and Picasa, or email them right from your camera. PC Auto Backup automatically stores images to your PC, while Samsung Links lets you save to DropBox.

Get the most out of your camera by installing the Samsung Smart Camera App onto your smartphone. Compatible with most iOS and Android devices, the free app lets you launch four features-Photo Beam, AutoShare, Remote Viewfinder, and MobileLink-all at once on your smartphone or tablet.