As a rookie, I was surprised to see that switching from a 4GB regular to a 16GB Ultra card did not have any effect on the available video recording length which stayed the same at 20 mins. However, I realized later that the number of such 20 min Full HD videos that can be recorded is greatly increased.
Also, there is no evident performance difference between the regular and ultra memory cards in normal mode. But a huge difference in video recording, burst fire and external flash modes.
Its ...

I bought this for my canon 550D . Well maches to all my needs. Affordable price and better wrintg and reding speed. If you are a Pro who want to take continous mode shots then it's better to go for higher grade cards.

I am using this memory card for Canon EOS 60D. This is very useful to shoot both video and Still pictures. Full HD video capturing by my camera contains 330MB per minute data. So, the transfer speed of the memory card is important. This card offers 30MB/S of transfer speed and its a class 10 product by Sandisc. It is enough for my usage. Good performance and good price.

Awesome product its good and all original. Packaging is very good and securely packed. Iteam i got same as described. Thanks flipkart for delivering before time. Must buy value for money product. Good service by seller and flipkart.

Excellent qualty with super speed. Perfect for my DSLR. Shipped very fast and very good packing. PC transfer speed is also very fast. Recommended.

Nice delivery as always. Good genuine card, clicked more than 1000 pics in different modes in my D5100, didn't faced any with this card.

Bought this Memory Card for my Nikon D3300, man gotta say works like a charm, no issues, on the pc, doesn't lags at all and transfer rate is damn good as expected.
Ordered on 13th April 7:55 AM, got it delivered 14th April 9:30 AM which was a surprise...
9/10 for the product,
10/10 for Flipkart for the awesome service and seeing a lot of improvement in their services too, keep up the good work people.

Will Update regarding the product after few more days of usage, apparently tested on PC ...

This works absolutely fine with my Nikon D3300

Can easily capture 5 FPS when the image format is in JPEG fine

Overall its good for Entry level DSLR cameras.

Real fast and real smooth when it comes to firing up uploads and downloading RAW files. Also really handy when you need to click several shots in burst mode. An ideal photography companion

Always feels nice to get the orders delivered before the estimated time line.... Kudos to Flipkart and their Ekart delivery service......

Regarding the product..... I am very satisfied for the getting this SDHC card at a lower rate of Rs.584 which was lower than any of the e-retail websites that I checked....
And about its performance... It is working great as per the tech specifications that are provided.... Read speed is very good... And negligible lag time between taking snaps....

Overal...