Written at an accessible level, "Scale Development, Second Edition" guides the reader toward the identification of the latent variable, the generation of an item pool, the format for measurement and the optimization of the scale length. Using exercises to illustrate the concepts, the text also includes advice about factor analytic strategies. For researchers tired of 'off-the-shelf' measurement tools that don't fit their particular situation, this is a must read.
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Specifications
Book Details
Imprint
SAGE Publications Inc
Series & Set Details
Series Name
Applied Social Research Methods
Dimensions
Width
14 mm
Height
216 mm
Length
140 mm
Weight
379 gr
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